Auto-responder - A programme that sends out emails to a specified list at a specified time.
Every business with an online presence should have an auto-responder. Whether you are an affiliate marketer or a soap seller, your auto-responder will make keeping in touch with your clients a lot easier and it gives you an air of professionalism. With this tool in your arsenal your clients will never again miss that fabulous offer or that vital knowledge that you can impart. This tool is by far one of the best things you can use to build up trust with your clients and, as you no doubt know, that trust can and most likely will turn into profit for you.
You can choose to use on of the many free auto-responders on the internet but these usually come with drawbacks, normally adverts in your emails. For some of you this may be okay but for most business people, someone else's advert in their email correspondence is not going to happen. It is better to pay for your auto-responder and ensure you have full control of the contents of your email messages.
Once you have signed up to an auto-responder programme, check my website for an easy link to one of the best on the web today, you will need to set up your list. Make the name of your list relevant to your business so that the people who sign up to it will know it is from you. Your auto-responder will send out an email to everyone that fills in your join up form, more on that in a minute, which ensures that the person wants to receive your emails. This is important because it means you are not sending out spam. Sending out spam will kill your credibility and possibly your business to. When they click on the link in the first email they are giving you permission to send them more emails thereby protecting your reputation.
You will need to write a number of subsequent messages. No, don't frown and groan. This is where you start to build the trust I spoke of earlier. Your subsequent messages should have information related to your business that will entertain or inform your potential customers. You want to show them that you are the one to purchase from and using an auto-responder is the best way to do this. Remember, you do not have to write a new message for every person that signs up to your list.
You only have to write each one once and they get sent out in the sequence that you dictate and at the frequency you dictate. So if you send out an email to your list every week then you only need 52 messages to cover you for a year. But you don't have to write out 52 messages right away. To begin with you could write, say, half a dozen messages. That gives you six weeks to come up with another half a dozen, and so on. That way you keep your messages focused on what your potential customers need and it keeps your name on their minds and your products in front of them. Whenever someone joins your list they start getting the emails from the start of the messages without you having to rewrite them.
So you've set up your first dozen messages but you are going to run a promotion for a specific period that you want to tell your potential customers about. It's going to look odd to anyone that signs up to your list when they get an email for a promotion that is finished.
With a good auto-responder that is not going to happen. You never need to change the messages that you have written. Once you've done them, that's it, they're done. For those exclusive promotions or special offers a good auto-responder will have a 'broadcast' facility. This allows you to send out an individual message to your whole list that is apart from your scheduled messages.
Using this facility properly can increase your earnings as you can build up interest in the offer by sending out a couple of broadcasts before the event and have one ready to send that might include a bit extra to make them feel as though they are special. This method of making your customers feel 'exclusive' is tried and trusted.
A good auto-responder will also have a facility for you to build your own sign up form which you can then paste onto your website. With a paid auto-responder you will be able to create a sign up form that will fit into the style of your website or you can have the auto-responder company host the form for you with a link on your site to click through to the form. A simple line of text with the link embedded in one or more words would do it. Do make sure that the link opens in a new window so that they still remain on your site after they have signed up to your list.
Once you start using an auto-responder in your business you will see the benefits of having a list of people who want to receive your emails, and if you use it properly, will want to purchase what you are selling.
To find more articles and How To... reports visit my website below. Thanks for reading.
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