An autoresponder is simply the way that you can keep your message in front of people by way of email marketing. That list of people who have indicated to you that they would like to have more information about your product or service. This is the way to ensure you can contact all of these potential customers without having to send individual emails to everyone. It is an automated system that is, usually, web-based and can be accessed with a simple log-in with a user name and password.
Now, what can you do with it? You have seen a capture form on the vast majority of websites you look at. It is a form that asks the visitor to enter his name and email address in exchange for something. This is usually, some special report that can be downloaded that is related to the subject, or niche, that is being discussed on the sales page. The autoresponder takes that information and enters it into a managed list automatically, without the page owner having to do anything.
The autoresponder will:
1. Send the visitor to a download page to get his free report. This page might also have additional information to attempt to get a sale by making a special deal or a one time offer.
2. Insert his name and address into the list. This ensures the inclusion into a system that starts sending your information to him, on a regular schedule you set up, to continue to keep him updated with more information and additional opportunities to make a sale.
3. Will also send him a confirmation email, allowing him to confirm that he would like to receive your emails. That is why the first item is important. He can opt out which means he can cancel his permission at this time and you have probably lost him for good.
How does all of this work and what do I have to do?
Since people surf the 'net to get, primarily, information, you need to help them as much as possible. People do not like to be sold, however, many of them do like to buy. They just need to have the information they need to make that decision. The autoresponder is your tool for this.
There are a number of autroresponder companies on the Internet. The vast majority of them are not expensive, some of them are actually free. You log on, set up an account and begin to create what are called campaigns. A campaign is a series of emails, sent out on a schedule, usually every two to three days. Each campaign is set up for each product or service you are promoting.
The most popular autoresponder companies allow for an unlimited number of campaigns.
When your visitor enters his information in your capture form, it is fed into this autoresponder and that system takes over. It sends those emails out and provides the valuable information you have put in these emails. It should be remembered that quite a few people do not make a purchase until they have been exposed to these messages a number of times. The very minimum number of these should be seven emails.
Each email should help the visitor know a little more about what you are promoting and why he needs what you are promoting.
An autoresponder helps take care of some of the mechanics of email marketing so you can concentrate on the more important stuff!
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