An autoresponder, along with web hosting, is a fundamental internet marketing tool, that no one doing business online should be without. For, it enables you to contact visitors to your website who have given their email address to you, over and over for as long as they are on your email list.
You need to engage them immediately upon their opting in to your list, by giving them valuable content so that they will continue opening and reading your emails. This is building a relationship with them, which is absolutely crucial, if you want to be able to sell them products and services. People buy from those they like, know and trust, so if they don't like you, don't trust your recommendations, and don't feel like they know you, your sales will be disappointing.
The autoresponder service I recommend is called, AWeber. There are many to choose from, though this is the one I personally use. They offer a $1 trial to give you the chance to try their service for a month before to commit yourself to the monthly subscription. If you are serious about your online business, you should sign up today.
Here is how an autoresponder works and what it can do for you.
An opt in for is created for you and you place it on a landing page or a blog, which allows you to capture the email address, and name if you wish, when they sign up to your email list. There are a vast selection of opt in form templates that you can select to find the one you like best. And they are very much plug and play easy.
You can segment groups on your list, which I highly recommend you doing. Segmenting is a powerful way to increase email profits. You can segment buyer from non buyers, or those who click links in your emails as opposed to those who don't, or select a particular geographical area.
Emails can be scheduled to go out at a preset time after the person opts in, so you could have a series of emails automatically going out, or just send a broadcast out to your entire list or a portion of it, anytime you want.
I hope you are beginning to see the power and potential of using an autoresponder service, and you can see it is vital to use in your own online business. It will work for you day and night on autopilot.
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