In this article, you will learn the top three ways to use your autoresponder to your advantage in your Internet marketing business. If you did not know your autoresponder is your most powerful tool in online marketing. The reason that it is so powerful is because you are able to build a targeted group of people who are all focused on solving or achieving the same thing.
You will not be able to collect e-mails and market to the people without having an autoresponder. I wanted to set the tone and let you know how important having an autoresponder is before I give you the top three ways on how to use your autoresponder to your best advantage.
Method number one: Using follow-ups is common knowledge for people who have a autoresponder. What you should actually use your follow-ups for is to give your subscribers a huge amount of value. You probably hear this term, give value, everywhere you go on the Internet.
Let me give you a way of understanding what it truly means so you do not have this confusion any longer. Instead of giving out some quick little e-book that you put together take the time to create an e-book that is the caliber of a paid product. Meaning, create a e-book that you would actually sell to somebody. When it is of high value your subscribers will appreciate it a lot more than a quick put together e-book.
Method number two: When you have something important to say use your broadcast message inside of your autoresponder. Anytime when there is a holiday send out happy holidays and a nice message with no marketing. If something big in your life happens send it out to your broadcast. Let the people know that you are a real person and not just some marketer that wants their money. Send out broadcast messages with no marketing at all to get the people used to seeing you as a real person. The more you seem as a real person the more likely you will build trust with your subscribers.
Method number three: I was completely unaware of method number three up until recently. Use webinars as a master marketer method. This by far is one of the most powerful ways of interacting with your subscribers in gaining the trust in lightning fast time. People like to be able to interact with you and they also like social proof. Using webinars positions you as a leader and also will help the subscribers know that you truly care about them and are willing to go out of your way to do the webinar.
These three methods have been revolutionary in helping me build my business and I wanted to pass them on to you for free. Giving away value in your business will help you gain the trust and build the ongoing long-term business.
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