One of the most important tasks for home business owners who want to expand their presence online is to:
a) build your list
b) get your message out to your list
Building your list is something everyone should be working on if you have an online or offline business. Building your list will be the 'be all' or 'end' of any business if you do not begin to build up a list of people who are interested in your products or services. Now, not everyone who comes into your list will want to buy into your primary program, but if pitched properly you may be able to upsell other items and affiliate programs that may help them in their primary business.
Autoresponders helps you to do get your message out to your list once you have drawn them into your website or blog. If you are perceived to give value to your readers, they will more than likely look forward to your emails on a regular basis. Don't underestimate the use of autoresponders to help grow your list and your income.
Some of the things you can do with autoresponders are:
- Broadcasts - You can send out broadcasts of your blog posts to help keep your readers interested. You can automate your blog feed into a regular broadcast and produce this on a daily or weekly or monthly basis, invite your readers to comment back to you either through email or through your blog. Broadcasts can also be used to send out adhoc emails and messages. These can be used to promote sales, services and products to your audience.
Create a Web Form - Auto responders can be used to create a capture form which in turn you can link to a list in the back end.
Create a list- Autoresponders are great for creating a lists, which you can then build a series of emails to send out to your lists. It is really important however to ensure that your message is congruent with the audience for which you are sending the messages out to. For instance you can create several different lists in the back end which correspond with different products or services. If you are promoting a training series or a 'diet' program, then creating a series of emails to use in that capacity can improve your professional online presence and show your expertise.
Create a Newsletter - Another great way to help you keep in touch with your list, let them know what you have been up to on a regular basis, again, providing value will only help to improve your ratings with your leads, especially if they pass on your newsletter, emails and braodcasts.
Add Attachments - Adding e-books, videos and audios to your emails are also a great way to share your content with your leads.
Hook your autoresponder up with social media - with AWeber you can link your Facebook and twitter account so that when you send out a broadcast or autoresponder you can say whether you wish to link this to your social media accounts.
There are quite a few autoresponders out there in the market place. Constant Contact, iContact, AWeber are some of the really good ones. However, AWeber has recently updated some if its features and are currently the market leader for autoresponders for many network marketers.
Be Creative with your autoresponders, as this is your lively hood and can generate a good income stream for you.
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