Understanding AWeber statistics (stats) is important. Too many of us look at our stats, don't understand them, then get bored and move on. Try not to do this if you can cause it is important to know how often your opt in form is displayed and to know how many people have actually signed up. AWeber very kindly gives us this facility. If you don't know this info it could really affect your business - if you do know it, you're at an advantage straight away. Understanding your stats will make your business so much more interesting as well - even exciting!
So log into your AWeber account now, Click on Web Forms (top right) and let's take a look:
Displays: This is the number of times your site has been displayed, in other words how many times your site has been visited - and your visitors have seen your opt in form (also known as a web form). Unfortunately this figure can be misleading so I wouldn't pay too much attention to it. The reason for this is because if the same visitor came back to your site 10 times it would be counted as 10 visitors. Or if you check your site regularly, especially in the early days, it counts those too. You can see how it would be difficult to get a true figure. So let's file this under the 'figures not relevant' pile for now.
Submissions: This is the number of times visitors have filled in your opt in form. But note, the stats you are looking at only apply to the opt in form you currently have on display. If you were to change your opt in form and insert a new one (which you can do at any time) then the count will begin again. This is perfectly OK, just remember to record the stats of the previous opt in form for your own records. So these figures are relevant and let's file them under 'important figures'.
S/D: This means Submissions divided by Displays - which calculates the percentage of people who have signed up. However, we will also file this one under 'figures not relevant' because we have already established that the Display figures are not relevant.
Unique Displays: This shows the number of times your opt in form has been displayed i.e. visitors to your site. But this time a visitor is only counted once, no matter how many times they may go back and view again - this applies to the visits you make too. That's why they're called unique. Clever isn't it - thank you AWeber for being so clever! So we're going to file this one under 'important figures'.
S/UD: This means Submissions divided by Unique Displays - which calculates the percentage of unique visitors who have signed up to your list. So what percentage would be considered good - 20% is a good place to be. That's 1 in every 5 unique visitors signing up. Very respectable! Let's also file this one under 'important figures'.
Just one other thing I want to make you aware of
The percentage rate of the S/UD can be very high at first when your site is new. This happens when you're checking your opt in form to make sure it's working. Let's say you clicked on it 5 times - AWeber will track this (just doing their job!) and count it as 1 - giving you an S/UD conversion rate of 500%. So try not to get too excited if you see this! Once you stop testing it will start showing more normal figures.
A quick recap
Submissions, Unique Displays and S/UD are important figures.
Displays and S/D are not relevant figures.
Take the time today to understand your stats - it will really benefit you and your business. I wish you a very high S/UD!
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